50% Increase in enquiries in less than 6 months.
33% Increase in organic traffic in 3 months.
50+ Brand mentions including BBC, ITV & Derby Telegraph.
104% increase in organic traffic in 3 months.
Terry Rowlands, Managing Director
We chose to work with Contrast as from the outset we felt confident in their specialist knowledge in digital marketing. The team ensures that each point and strategy is explained in a simple way so myself and the team can understand their thoughts behind each process.
Before you jump the gun with ideation and campaigns relative to digital PR, your first port of call should be competitor research. A competitor analysis will enable you to find more than just their backlinks; it will give you an insight into the online marketing strategies they’re using to increase their online visibility. If it looks good, you can then apply the same strategy to acquire the same/similar links (provided that they’re of high quality).Read this article
For years SEO has been about the informational value of pages: on page SEO, link profiles, the crawlability of sites through technical SEO and so on. From 2021, although these factors are still crucial, Google has moved on to focus on something different: user experience.
A lot of attention has been given to the Page Experience Update and Core Web Vitals this year. Essentially, this is Google’s attempt to improve website performance for users, making sure that businesses deliver content quickly and offer great experiences and interactions on their websites.
With search engine algorithms constantly being tweaked, refined and updated, you can find yourself in the awful scenario of seeing your rankings drop suddenly, unexpectedly and quite catastrophically.
This can also happen after making changes to a site, regardless of whether they were made to improve its performance. Search engines can seem fickle and difficult to master - I know many SEOs who have worked on websites where they did everything according to Google’s own best practice, only to lose traffic.