Before you jump the gun with ideation and campaigns relative to digital PR, your first port of call should be competitor research. A competitor analysis will enable you to find more than just their backlinks; it will give you an insight into the online marketing strategies they’re using to increase their online visibility. If it looks good, you can then apply the same strategy to acquire the same/similar links (provided that they’re of high quality).Read this article
For years SEO has been about the informational value of pages: on page SEO, link profiles, the crawlability of sites through technical SEO and so on. From 2021, although these factors are still crucial, Google has moved on to focus on something different: user experience.
A lot of attention has been given to the Page Experience Update and Core Web Vitals this year. Essentially, this is Google’s attempt to improve website performance for users, making sure that businesses deliver content quickly and offer great experiences and interactions on their websites.
With search engine algorithms constantly being tweaked, refined and updated, you can find yourself in the awful scenario of seeing your rankings drop suddenly, unexpectedly and quite catastrophically.
This can also happen after making changes to a site, regardless of whether they were made to improve its performance. Search engines can seem fickle and difficult to master - I know many SEOs who have worked on websites where they did everything according to Google’s own best practice, only to lose traffic.
Website migrations are known to be the bane of SEO’s life when done wrong - we’re here to find out how to get them right.
However, first things first: there are multiple types of website migrations, so we need to familiarise ourselves with these to then understand what we need to do to avoid a catastrophic loss of traffic and what can cause losses in the first place.Read this article
Search engine algorithms are getting more sophisticated everyday. But so are users. Think about it: browsing and searching on the internet is an integral part of everyday life.
So what does this mean for SEO? Well, many believe that user signals play a greater role in search rankings. But first let's talk UX. Here's why you should care about it and how it can boost your site's SEO.Read this article
You know the drill: you’ve got an eCommerce store with hundreds or even thousands of products - some of which go out of stock either permanently or temporarily while you get a new batch ordered in. You know that you need to let your customers know whether products on your site are available to buy or not - but how do you deal with this from an SEO perspective?
Read this article
Help a Reporter Out (HARO) is a popular online service that enables expert sources to connect with journalists and bloggers. It provides them with a powerful database of sources for their upcoming stories that will help them secure valuable media coverage.
There are amazing, reputable journalists who use HARO from the likes of Forbes, Washington Post, New York Times and many other big media outlets. It has over one million sources and over 75,000 journalists and bloggers within its database, so if you are a business who wants to share their expert knowledge, there are plenty of opportunities for you to do so.
The same way that people read product reviews before buying a product, they also watch testimonial videos to know what other customers think of your products or services. This gives them an understanding of the value of your company in the eyes of your customers, and whether they should trust purchasing from you.
In this article we will cover how to prepare for your testimonial, what you need to do to record it, what to do to make sure the shoot is successful and how to edit it into an interesting narrative that grabs the audience's attention, and hopefully helps boost your sales.Read this article
So let's start off with what influencer marketing is! It’s the practice of working with well-known social media influencers that can help you grow your brand and online presence quickly. You are able to utilise their social media following for your own gain as the audience is already there for you.
We’re going to be running a live eCommerce case study over the next 12 months on how to build an eCommerce business from £0 to £1 million in annual run rate. Join us as we take you behind the scenes and show you everything from back-end infrastructure all the way to marketing - sharing real data and real results.
Unlike other agencies, we actually run two 7-figure eCommerce stores ourselves. That means we understand the ins and outs of running an eCommerce business from both sides - granting us a more holistic point of view.
Other agencies are siloed in the services they do (eg. a PPC agency only thinks in terms of PPC optimisation). But when you run an actual eCommerce business, you have to make compromises, tough decisions and understand when things may conflict or work better together.
So we bring this holistic thinking to our client work, taking a more revenue-driven approach to our marketing. And here we’ll explain a few benefits this brings.
Ever shopped online? Well you’ve come across faceted navigation, without perhaps realising what it was!
If you own an ecommerce site, you may well even be using faceted navigation to make choices easier for your customers and to organise your products in ways that will appeal to them. Faceted navigation is essentially allowing users on the site to choose filters/sorting preferences or “facets” to browse through all your products.
Faceted navigation also exists on publisher sites (sorting articles by date, author or topic for example), job sites, large sites (the larger the site, the more likely it is that some sort of faceted navigation will exist to make finding content easier for users). For the purposes of this blog, we are focusing on ecommerce sites, but the solutions remain the same.Read this article
When producing your videos, you need to not only make sure that the content you are creating is relevant to your audience and effective at converting potential customers, but also that the amount of money you are spending on your ad is worth the revenue that you are generating. For this we will look at simple rules you can follow to improve your content, and how to get the most out of your investment, by boosting your return on ad spend (ROAS).Read this article
Digital PR now, more than ever, is a vital part of digital marketing, so as a business you need to ensure that you are incorporating digital PR within your strategies. This blogpost has everything you need to know about measuring your own digital PR campaigns and their success. But I guess the famous question some of you may be asking is what even is digital PR? Well digital PR is a tactic used by marketers to increase brand awareness online.Read this article
When you don’t know who you’re writing for, it makes it almost impossible to create a good piece of content. Believe us, we’ve been there. And when your marketing targets everyone, your message gets lost. It’s like casting a line with no bait. It’s never going to bite.
But by truly understanding your customers and finding out what makes them tick, you can deliver relevant, targeted and more personalised marketing that turns window shoppers into buyers.Read this article
When you’re first starting out and learning about paid media, you hear the term ROAS being thrown around a lot.
What does it mean? ROAS stands for return on ad spend.
We’re going to take you through step by step and show you how we worked it out, so not only will you have a better understanding of it, but you’ll also be able to calculate it for yourself.Read this article
Figuring out how to start an article or blogpost is one of the hardest parts of writing content; it’s uncommon for businesses to outsource their content creation to experienced writers. This is where a content brief can come in handy, but often we struggle to provide writers with necessary direction when you need quality content for your marketing purposes.Read this article
This guide will help you explore new and simple ways of building quality links to your eCommerce category pages. Not only do we explain why link building should be a part of your marketing strategy but also show you which top brands are doing it best!Read this article
This article aims to guide you through the reasons for which we do keyword research, the types of keywords to target, what tools to use to find keyword ideas and how to choose the keywords you’ll then optimise your eCommerce store with.Read this article
Do you have an BigCommerce site but feel like you aren’t using it to its full potential? In this guide we take a deep dive into BigCommerce SEO and give you an insight into how you can use it to stand out from any other ecommerce store. Take away some actionable tips and tricks to improve your own site.Read this article
Have you ever wondered if your images are being used elsewhere without your permission? Here is a simple guide to using Google’s Reverse Image Lookup.Read this article
Get the right strategy for your video content, and it can be instrumental in improving brand awareness, generating inbound leads, and building trust with your potential clients. Videos can not only be used to promote a service or product, they can also be used to answer common questions asked by your customers, product demos or how to guides.Read this article
Entities are having and will continue to have a major implication on the future of SEO and how search engine marketing is evolving. Google has been able to replicate the interactions of how people communicate in the real world, breaking these down into entities to integrate into its algorithm process.Read this article
We’ve all been there. You’ve spent a lot of time crafting the perfect blog post to share with the public, but now you need an image to accompany your post.
You can either head to Shutterstock or iStock and have to fork out anywhere between £10-50 per image, or you can head to the free stock sites such as Unsplash or Pexels.Read this article
The world of eCommerce Marketing is growing at an alarming rate. In such a fast paced and hungry market, it’s crucial to have all the right elements in your eCommerce store to encourage a healthy conversion rate.
We’ve gathered together a whole host of stats from key leading sources that should help you feed your strategies for 2020 with some insightful gold…Read this article
So you are about to launch a new website.
Or maybe you are redesigning your existing one. Or maybe you are just planning out your strategy.
What do you do next?
Consultant with an SEO specialist, that’s what.Read this article
As your business grows, a common question pops up: How am I going to get all the marketing work done?
It’s not a bad problem to have. But that doesn’t mean it’s an easy fix. You need help. Who provides this help boils down to two options: Hire full time employees to focus on the digital marketing or hire an agency to do it for you.Read this article