Articles by Eleanor Reynolds

Faceted Navigation: SEO Best Practices for eCommerce Sites

1 month ago

Ever shopped online? Well you’ve come across faceted navigation, without perhaps realising what it was!

If you own an ecommerce site, you may well even be using faceted navigation to make choices easier for your customers and to organise your products in ways that will appeal to them. Faceted navigation is essentially allowing users on the site to choose filters/sorting preferences or “facets” to browse through all your products.

Faceted navigation also exists on publisher sites (sorting articles by date, author or topic for example), job sites, large sites (the larger the site, the more likely it is that some sort of faceted navigation will exist to make finding content easier for users). For the purposes of this blog, we are focusing on ecommerce sites, but the solutions remain the same.

eCommerce Keyword Research Explained

6 months ago

This article aims to guide you through the reasons for which we do keyword research, the types of keywords to target, what tools to use to find keyword ideas and how to choose the keywords you’ll then optimise your eCommerce store with.