Articles by Eleanor Reynolds

Core Web Vitals: a guide for eCommerce websites

2 months ago

For years SEO has been about the informational value of pages: on page SEO, link profiles, the crawlability of sites through technical SEO and so on. From 2021, although these factors are still crucial, Google has moved on to focus on something different: user experience.

A lot of attention has been given to the Page Experience Update and Core Web Vitals this year. Essentially, this is Google’s attempt to improve website performance for users, making sure that businesses deliver content quickly and offer great experiences and interactions on their websites.

How to recover a drop in your SEO rankings

2 months ago

With search engine algorithms constantly being tweaked, refined and updated, you can find yourself in the awful scenario of seeing your rankings drop suddenly, unexpectedly and quite catastrophically.

This can also happen after making changes to a site, regardless of whether they were made to improve its performance. Search engines can seem fickle and difficult to master - I know many SEOs who have worked on websites where they did everything according to Google’s own best practice, only to lose traffic.

Website Migration Dos and Don'ts for SEO

3 months ago

Website migrations are known to be the bane of SEO’s life when done wrong - we’re here to find out how to get them right.

However, first things first: there are multiple types of website migrations, so we need to familiarise ourselves with these to then understand what we need to do to avoid a catastrophic loss of traffic and what can cause losses in the first place.

SEO for Discontinued or Out of Stock Products

3 months ago

You know the drill: you’ve got an eCommerce store with hundreds or even thousands of products - some of which go out of stock either permanently or temporarily while you get a new batch ordered in. You know that you need to let your customers know whether products on your site are available to buy or not - but how do you deal with this from an SEO perspective?

Faceted Navigation: SEO Best Practices for eCommerce Sites

6 months ago

Ever shopped online? Well you’ve come across faceted navigation, without perhaps realising what it was!

If you own an ecommerce site, you may well even be using faceted navigation to make choices easier for your customers and to organise your products in ways that will appeal to them. Faceted navigation is essentially allowing users on the site to choose filters/sorting preferences or “facets” to browse through all your products.

Faceted navigation also exists on publisher sites (sorting articles by date, author or topic for example), job sites, large sites (the larger the site, the more likely it is that some sort of faceted navigation will exist to make finding content easier for users). For the purposes of this blog, we are focusing on ecommerce sites, but the solutions remain the same.

eCommerce Keyword Research Explained

11 months ago

This article aims to guide you through the reasons for which we do keyword research, the types of keywords to target, what tools to use to find keyword ideas and how to choose the keywords you’ll then optimise your eCommerce store with.