Articles by Elliott Davidson

Only £23,167.43 in sales in 6 months for Ali Abdaal YouTuber with 5m subscribers

Added on 6 Jun 2024

Lightmode is an eCommerce brand run by YouTuber Ali Abdaal. Despite having 5 million YouTube subscribers, they've only done £23,167.43 in sales over the last 6 months. If I were running the Lightmode brand, here's what I'd do to turn things around from an outsider's perspective.

Does the .Store TLD have an advantage for SEO/SEM? A Domain Experiment

Updated on 30 Apr 2024

Over the last 12 months, we have been commissioned by .Store Domains to run an experiment to compare and see if there are any performance differences in using a .store vs a .com domain for your eCommerce website.

Automate eCommerce product description writing with OpenAI GTP3

Updated on 3 Jan 2023

Save time and money by leveraging the power of AI to help automate your product description writing efforts. As a retailer, this can be very effective but should only be used as a starting point for your copywriting team to build off and not the final description you upload to your site.

The eCommerce BNPL Bubble Has Burst

Updated on 20 Dec 2022

Data reveals BNPL (buy now pay later) usage for solutions like Klarna is declining, does this mean the BNPL bubble has burst?

BNPL services are popular with customers as it lets them spread the cost of items over a longer period, with no interest or extra fees unless payments are missed. Typically this payment option is offered for more expensive purchases.

Klarna is one of the current leading BNPL providers. Since July 22 their usage has been on a downward trend meaning people are uninstalling this solution across the top million sites across the web.

eCommerce CRO Checklist [Free Download]

Updated on 17 Nov 2021

If you could double your eCommerce site’s conversion rate, your store would make double the profit without having to acquire any additional new users. Sounds too good to be true, doesn't it?

When we work with our eCom clients, we run our high impact CRO audit. This way we can quickly uncover and look to improve our clients’ eCommerce conversion rate, having an impact on their bottom line in a short period of time.

In this post we’ll walk you through several eCommerce CRO checklist items you can check on your own to hopefully have a positive impact on your store’s conversion rate.

7 ways UX can improve your site’s SEO

Added on 11 Jun 2021

Search engine algorithms are getting more sophisticated everyday. But so are users. Think about it: browsing and searching on the internet is an integral part of everyday life.

So what does this mean for SEO? Well, many believe that user signals play a greater role in search rankings. But first let's talk UX. Here's why you should care about it and how it can boost your site's SEO.

eCommerce Live Case Study - From £0 to £1 Million in 12 Months or Less

Updated on 1 Apr 2021

We’re going to be running a live eCommerce case study over the next 12 months on how to build an eCommerce business from £0 to £1 million in annual run rate. Join us as we take you behind the scenes and show you everything from back-end infrastructure all the way to marketing - sharing real data and real results.

Why I set out to develop the best eCommerce digital marketing agency

Updated on 9 Feb 2023

I’m Elliott, founder of Contrast, eCommerce business owner, and entrepreneur. I always knew I wanted to create a successful eCommerce business (much like you do). And due to a combination of pure curiosity and a sixth sense for an opportunity (you know the feeling), from a young age I started experimenting with small eCommerce endeavours, kick-starting my journey into eCommerce. Many years later, I now own and operate eCommerce stores that bring in several million each year, and my success is still on the up.

Break Even ROAS - How to Calculate It and Why You Should Care

Added on 10 Feb 2021

When you’re first starting out and learning about paid media, you hear the term ROAS being thrown around a lot.

What does it mean? ROAS stands for return on ad spend.

We’re going to take you through step by step and show you how we worked it out, so not only will you have a better understanding of it, but you’ll also be able to calculate it for yourself.

BigCommerce SEO - The Complete Guide [2020]

Updated on 8 Oct 2020

Do you have an BigCommerce site but feel like you aren’t using it to its full potential? In this guide we take a deep dive into BigCommerce SEO and give you an insight into how you can use it to stand out from any other ecommerce store. Take away some actionable tips and tricks to improve your own site.

95+ eCommerce Stats and Trends you Need to Know in 2023

Updated on 13 Jul 2023

In 2022, more people are heading online to purchase goods, fewer people are shopping in person at retail stores and more money is being passed through online than ever before.

So it’s crucial to have all the right elements in your eCommerce store to encourage a healthy conversion rate - including an eCommerce strategy that’s set up for success. If you don’t, you run the risk of losing serious business.

We’ve gathered 95+ eCommerce stats and trends from leading sources to help feed your strategy for 2022 and give you some valuable insights.

Website Migrations: 7 Reasons you should consult an SEO specialist

Updated on 8 Oct 2020

So you are about to launch a new website.

Or maybe you are redesigning your existing one. Or maybe you are just planning out your strategy.

What do you do next?

Consultant with an SEO specialist, that’s what.

SEO Agency vs. In-House Team: Which is right for you?

Updated on 8 Oct 2020

As your business grows, a common question pops up: How am I going to get all the marketing work done?

It’s not a bad problem to have. But that doesn’t mean it’s an easy fix. You need help. Who provides this help boils down to two options: Hire full time employees to focus on the digital marketing or hire an agency to do it for you.