Articles by Elliott Davidson

eCommerce CRO Checklist [Free Download]

7 months ago

If you could double your eCommerce site’s conversion rate, your store would make double the profit without having to acquire any additional new users. Sounds too good to be true, doesn't it?

When we work with our eCom clients, we run our high impact CRO audit. This way we can quickly uncover and look to improve our clients’ eCommerce conversion rate, having an impact on their bottom line in a short period of time.

In this post we’ll walk you through several eCommerce CRO checklist items you can check on your own to hopefully have a positive impact on your store’s conversion rate.

7 ways UX can improve your site’s SEO

1 year ago

Search engine algorithms are getting more sophisticated everyday. But so are users. Think about it: browsing and searching on the internet is an integral part of everyday life.

So what does this mean for SEO? Well, many believe that user signals play a greater role in search rankings. But first let's talk UX. Here's why you should care about it and how it can boost your site's SEO.

eCommerce Live Case Study - From £0 to £1 Million in 12 Months or Less

1 year ago

We’re going to be running a live eCommerce case study over the next 12 months on how to build an eCommerce business from £0 to £1 million in annual run rate. Join us as we take you behind the scenes and show you everything from back-end infrastructure all the way to marketing - sharing real data and real results.

Break Even ROAS - How to Calculate It and Why You Should Care

1 year ago

When you’re first starting out and learning about paid media, you hear the term ROAS being thrown around a lot.

What does it mean? ROAS stands for return on ad spend.

We’re going to take you through step by step and show you how we worked it out, so not only will you have a better understanding of it, but you’ll also be able to calculate it for yourself.

BigCommerce SEO - The Complete Guide [2020]

1 year ago

Do you have an BigCommerce site but feel like you aren’t using it to its full potential? In this guide we take a deep dive into BigCommerce SEO and give you an insight into how you can use it to stand out from any other ecommerce store. Take away some actionable tips and tricks to improve your own site.

95+ eCommerce Stats and Trends you Need to Know in 2022

3 years ago

In 2022, more people are heading online to purchase goods, fewer people are shopping in person at retail stores and more money is being passed through online than ever before.

So it’s crucial to have all the right elements in your eCommerce store to encourage a healthy conversion rate - including an eCommerce strategy that’s set up for success. If you don’t, you run the risk of losing serious business.

We’ve gathered 95+ eCommerce stats and trends from leading sources to help feed your strategy for 2022 and give you some valuable insights.

Website Migrations: 7 Reasons you should consult an SEO specialist

3 years ago

So you are about to launch a new website.

Or maybe you are redesigning your existing one. Or maybe you are just planning out your strategy.

What do you do next?

Consultant with an SEO specialist, that’s what.

Contrast - Mainframe Derby Awards Winners 2019

3 years ago

We’re delighted to announce that our Founder and Director, Elliott Davidson, won the Emerging Digital / Creative Star (Under 25) category at the Mainframe Derby awards on Thursday the 11th of April 2019.

SEO Agency vs. In-House Team: Which is right for you?

3 years ago

As your business grows, a common question pops up: How am I going to get all the marketing work done?

It’s not a bad problem to have. But that doesn’t mean it’s an easy fix. You need help. Who provides this help boils down to two options: Hire full time employees to focus on the digital marketing or hire an agency to do it for you.