Articles by Jade Rowlatt

The biggest thing that sets us apart from other eCommerce marketing agencies

6 months ago

Unlike other agencies, we actually run two 7-figure eCommerce stores ourselves. That means we understand the ins and outs of running an eCommerce business from both sides - granting us a more holistic point of view.

Other agencies are siloed in the services they do (eg. a PPC agency only thinks in terms of PPC optimisation). But when you run an actual eCommerce business, you have to make compromises, tough decisions and understand when things may conflict or work better together.

So we bring this holistic thinking to our client work, taking a more revenue-driven approach to our marketing. And here we’ll explain a few benefits this brings.

How to create buyer personas that’ll drive more sales

7 months ago

When you don’t know who you’re writing for, it makes it almost impossible to create a good piece of content. Believe us, we’ve been there. And when your marketing targets everyone, your message gets lost. It’s like casting a line with no bait. It’s never going to bite.

But by truly understanding your customers and finding out what makes them tick, you can deliver relevant, targeted and more personalised marketing that turns window shoppers into buyers.