When you don’t know who you’re writing for, it makes it almost impossible to create a good piece of content. Believe us, we’ve been there. And when your marketing targets everyone, your message gets lost. It’s like casting a line with no bait. It’s never going to bite.
But by truly understanding your customers and finding out what makes them tick, you can deliver relevant, targeted and more personalised marketing that turns window shoppers into buyers.Read this article