Articles by Jade Rowlatt

7 international SEO strategies to get your eCommerce site in front of a larger audience

Added on 8 Apr 2022

Want to target your eCommerce site to international markets or customers who speak a different language? International SEO is your ticket to presenting yourself to your international visitors in the best way possible.

15 ways to get the most out of your Google Ads for eCommerce

Added on 30 Mar 2022

Let’s be honest, Google Ads can be a bit hit and miss sometimes. Knowing what paid advertising strategies Google will like (and reward you for) takes time. Luckily, we’ve done the hard work for you - and thought we’d share our tips that’ll help your Google Ads be more hit than miss.

In this post we’ll go through how we optimise Google Ads eCommerce campaigns to find the best-performing strategies. We’ll show you 15 different strategies for: Google Shopping ads and Smart Shopping Campaigns, Dynamic Remarketing, Search Ads, In-Market Audiences and Dynamic Search Ads.

How to improve branded paid search campaigns in Google & reduce unnecessary spend

Added on 24 Mar 2022

When someone searches for your brand in Google, you want to be the first and only thing they see in the results. Aka: you want to dominate the SERPs.

If you don’t do branded paid search campaigns and leave it up to the Google gods, your business will miss out on big opportunities for brand awareness, conversions and increases in revenue.

But how do you make sure you’re using your branded campaigns in the most effective and efficient way for your business’ goals and budgets?

How to use UGC social ads to boost engagement & save money

Updated on 21 Mar 2022

Myth: your ad creative has to always be super expensive, high-production-value photos, videos and designs.

Fact: if you’re solely relying on this, you’re wasting thousands’ worth of your advertising budget.

Enter: user-generated content (UGC).

User-generated content campaigns are nothing new, but since Covid hit, they’ve become even more prominent. When the pandemic restricted in-person photo and video shoots, marketers had to repurpose their existing creative - or turn to colleagues and customers for fresh creative.

Ecommerce copywriting guide: best practices for writing content that converts

Updated on 7 Sept 2022

Imagine this: you’ve got a killer product. A slick site design. A solid value proposition.

But your product still isn’t flying off the digital shelf. Why? Probably because your copy isn’t compelling enough.

Your site is only as good as your copy, to a degree. So to drive traffic and turn visitors into customers, you need persuasive copywriting that actually converts.

9 eCommerce homepage best practices to improve CRO and drive sales

Updated on 1 Mar 2022

Too many eCommerce business owners are guilty of spending most of their time optimising their product pages, category pages and checkout process - but fail to optimise their homepage.

Why is this an issue? As one of the first touchpoints for potential customers, your homepage can either make or break your conversion rate.

So it’s crucial to find the right features and design for your audience. Figuring this out is a lot of trial and error, but if you don’t investigate, you can lose out on a lot of revenue and customers.

7 ways to manage out of stock items in your PPC Google Shopping & Search Ads

Added on 21 Feb 2022

With convenience-seeking shoppers and Covid-conscious customers avoiding physical stores over the holidays, eCommerce retailers might hope it’ll drive revenue higher than ever.

In fact, eCommerce will make up 22% of global retail sales by 2023, compared to 11.9% in 2018 and 14.1% in 2019.

But there’s one thing that can massively derail your sales momentum: supply chain disruptions.

10 holiday SEO steps to get your eCommerce site ready for the shopping season

Added on 14 Feb 2022

Ever launched your Black Friday deals, only for the influx of traffic to crash your site and cost you in sales? Or made changes to your site that end up negatively affecting your conversion rate right before the busiest shopping period?

It’s not uncommon for eCommerce business owners to think their site’s current SEO strategy can sustain mammoth holiday shopping periods like Black Friday and Cyber Monday.

But if you’re not anticipating the big e-rush well ahead of time, you could be facing a mass exodus of visitors who will happily spend their money elsewhere.

How to choose which eCommerce platform is best for your SEO strategy

Updated on 14 Feb 2022

Would you change your eCommerce platform if you knew it’d derail your entire fulfillment operation? Neither would we.

So why would you choose a platform that does more damage than good to your site’s SEO (search engine optimisation) performance?

Too many businesses move to a hosted platform with no knowledge on how it’ll affect their SEO strategy - and risk choosing one that actually stands in the way of their goals.

How to create buyer personas that’ll drive more sales

Added on 16 Feb 2021

When you don’t know who you’re writing for, it makes it almost impossible to create a good piece of content. Believe us, we’ve been there. And when your marketing targets everyone, your message gets lost. It’s like casting a line with no bait. It’s never going to bite.

But by truly understanding your customers and finding out what makes them tick, you can deliver relevant, targeted and more personalised marketing that turns window shoppers into buyers.