Carrying out general eCommerce marketing strategies is all well and good, but general strategies won’t get you the results you’re after. You need to prioritise the strategies that are going to work best and bring in the most revenue for your industry - the pet industry.
We’ve developed our proven growth framework which is split into demand generation, demand capture, and retention. To successfully grow your business and achieve your full potential, you need to target all 3 areas of the framework in your marketing strategy.
We don’t just wear clothes because it’s the law or for temperature control, it’s also one of the main ways we express ourselves. After all, we spend most of our lives in clothes so they may as well express who we are as a person. For these reasons, the fashion industry will never…well…go out of fashion. That’s great news for you - people will always be looking for businesses like yours. But how do you get yourself in front of these people and move them from being your target audience to your loyal customers?
Is your SEO strategy falling short? Or maybe it’s working well but you want to further optimise it. There’s one place that has a wealth of valuable data that many businesses skip over. Your on-site search can provide you with insights into your customer behaviour that you can’t get elsewhere.
Once you’ve tapped into this wealth of data, you can build on your SEO strategy in a way that will give you the competitive edge. After all, if customers are looking for something on your site, they’re further down the sales funnel and have a higher intent to buy - you don’t want to miss out on those conversions.
At a time when digital content creation and consumption has gone through the roof, you may be asking yourself, is it worth adding your voice to the mix and how do you make sure you’re heard above the rest? The bottom line is, if you don’t put yourself out there, you can’t expect your customers to find you. And in today's day and age, content is the way to go.
Read this articleYou know keyword research and optimising your site for keywords will help you increase your sites traffic and ultimately revenue. But you don’t have the in-depth SEO knowledge needed to conduct the keyword research that will get you the results you need to hit your growth goals.
Sure, targeting your existing customers with your eCommerce email marketing is great for bringing in repeat sales.
But you could be bringing in a lot more.
If you only target those who have already purchased, you’re potentially missing out on thousands of extra revenue - and the first-time customers who will help you achieve this.
Read this article