Articles by Leonie Farrar

How to improve your eCommerce SEO strategy using your internal site search data

Updated on 30 Oct 2023

Is your SEO strategy falling short? Or maybe it’s working well but you want to further optimise it. There’s one place that has a wealth of valuable data that many businesses skip over. Your on-site search can provide you with insights into your customer behaviour that you can’t get elsewhere.

Once you’ve tapped into this wealth of data, you can build on your SEO strategy in a way that will give you the competitive edge. After all, if customers are looking for something on your site, they’re further down the sales funnel and have a higher intent to buy - you don’t want to miss out on those conversions.

A step-by-step guide to creating an eCommerce content strategy

Updated on 27 Jul 2023

At a time when digital content creation and consumption has gone through the roof, you may be asking yourself, is it worth adding your voice to the mix and how do you make sure you’re heard above the rest? The bottom line is, if you don’t put yourself out there, you can’t expect your customers to find you. And in today's day and age, content is the way to go.

Long Tail Keywords for eCommerce Guide

Added on 14 Feb 2023

You know keyword research and optimising your site for keywords will help you increase your sites traffic and ultimately revenue. But you don’t have the in-depth SEO knowledge needed to conduct the keyword research that will get you the results you need to hit your growth goals.

15 eCommerce email marketing strategies to make your potential revenue a reality

Updated on 15 Jul 2022

Sure, targeting your existing customers with your eCommerce email marketing is great for bringing in repeat sales.

But you could be bringing in a lot more.

If you only target those who have already purchased, you’re potentially missing out on thousands of extra revenue - and the first-time customers who will help you achieve this.