Articles by Ollie Burrows

The Importance of Using Offers on Your Landing Pages

Added on 20 Aug 2024

When creating a landing page and using paid social ads to divert traffic towards it, you want to make sure that you are converting as many customers as possible, and using a compelling offer can be the difference in your success rate.

Landing pages are used to sell a specific product, offer or service to a customer from an external link, with the content aimed at converting that specific customer into a paying customer. To achieve this, you want to give the customer a reason for purchasing from you. If they are on the landing page, you have already piqued their interest enough for them to click on the ad, so make sure that your offer and landing page are enticing enough to convert the sale.

How to structure your landing pages to increase conversion

Added on 8 Jan 2024

If you are looking to sell a specific product, then a landing page can be a great way to provide all the information a potential customer could need, all in one place. Landing pages are used to connect customers to your site from an external link, whether it be a social ad, promotion or newsletter.

How To Create Engaging Images for A+ Content

Added on 12 Dec 2023

When shopping on Amazon, you are first greeted with a series of product images, the price, product name and a brief description. This is the standard content formatting that applies to all products that are listed on the site. But scroll further down the page, and you are likely to see a lot more information, often stylised to match the brand, and showcasing the products in more images, diagrams and detailed descriptions.

Why You Should Be Using Amazon's A+ Content On Your Product Listings

Added on 26 Oct 2023

With brick and mortar stores becoming more of a rarity, most consumers head to the internet to complete their purchases, and the place they are likely to head to first is Amazon. With nearly 2 million small and medium sized businesses worldwide selling on Amazon, you need to make sure that your product listings stands out from the rest.

You need to convince potential customers that your products and service is better than all the others you are competing with, and the easiest way to boost your listings is by utilising A+ Content.

8 Ways to Style Your Creative Ads on TikTok

Updated on 14 Jul 2023

When you are looking to start marketing your products or brand, social media is one of the most effective ways to get your products seen by potential customers. Whilst Google ads can help promote your product to customers who are searching for it, social media can put your product in the feeds of people who might not even know they need it, or have even heard of it.

How to film professional testimonial videos

Added on 9 Apr 2021

The same way that people read product reviews before buying a product, they also watch testimonial videos to know what other customers think of your products or services. This gives them an understanding of the value of your company in the eyes of your customers, and whether they should trust purchasing from you.

In this article we will cover how to prepare for your testimonial, what you need to do to record it, what to do to make sure the shoot is successful and how to edit it into an interesting narrative that grabs the audience's attention, and hopefully helps boost your sales.

How to create ads that return a positive ROAS

Added on 3 Mar 2021

When producing your videos, you need to not only make sure that the content you are creating is relevant to your audience and effective at converting potential customers, but also that the amount of money you are spending on your ad is worth the revenue that you are generating. For this we will look at simple rules you can follow to improve your content, and how to get the most out of your investment, by boosting your return on ad spend (ROAS).

10 Essential Ways to Optimise your YouTube SEO

Updated on 8 Oct 2020

Get the right strategy for your video content, and it can be instrumental in improving brand awareness, generating inbound leads, and building trust with your potential clients. Videos can not only be used to promote a service or product, they can also be used to answer common questions asked by your customers, product demos or how to guides.

Royalty Free Stock Photos of Nottingham

Updated on 8 Oct 2020

We’ve all been there. You’ve spent a lot of time crafting the perfect blog post to share with the public, but now you need an image to accompany your post.

You can either head to Shutterstock or iStock and have to fork out anywhere between £10-50 per image, or you can head to the free stock sites such as Unsplash or Pexels.