Articles by Ollie Burrows

8 Ways to Style Your Creative Ads on TikTok

Updated on 14 Jul 2023

When you are looking to start marketing your products or brand, social media is one of the most effective ways to get your products seen by potential customers. Whilst Google ads can help promote your product to customers who are searching for it, social media can put your product in the feeds of people who might not even know they need it, or have even heard of it.

How to film professional testimonial videos

Added on 9 Apr 2021

The same way that people read product reviews before buying a product, they also watch testimonial videos to know what other customers think of your products or services. This gives them an understanding of the value of your company in the eyes of your customers, and whether they should trust purchasing from you.

In this article we will cover how to prepare for your testimonial, what you need to do to record it, what to do to make sure the shoot is successful and how to edit it into an interesting narrative that grabs the audience's attention, and hopefully helps boost your sales.

How to create ads that return a positive ROAS

Added on 3 Mar 2021

When producing your videos, you need to not only make sure that the content you are creating is relevant to your audience and effective at converting potential customers, but also that the amount of money you are spending on your ad is worth the revenue that you are generating. For this we will look at simple rules you can follow to improve your content, and how to get the most out of your investment, by boosting your return on ad spend (ROAS).

10 Essential Ways to Optimise your YouTube SEO

Updated on 8 Oct 2020

Get the right strategy for your video content, and it can be instrumental in improving brand awareness, generating inbound leads, and building trust with your potential clients. Videos can not only be used to promote a service or product, they can also be used to answer common questions asked by your customers, product demos or how to guides.

Royalty Free Stock Photos of Nottingham

Updated on 8 Oct 2020

We’ve all been there. You’ve spent a lot of time crafting the perfect blog post to share with the public, but now you need an image to accompany your post.

You can either head to Shutterstock or iStock and have to fork out anywhere between £10-50 per image, or you can head to the free stock sites such as Unsplash or Pexels.