Articles by Paul Ngoie

Future of SEO & the Implication of Entities - Radical Change in Approach and Perception

Updated on 8 Oct 2020

Entities are having and will continue to have a major implication on the future of SEO and how search engine marketing is evolving. Google has been able to replicate the interactions of how people communicate in the real world, breaking these down into entities to integrate into its algorithm process.