Articles by Puja Kotecha

Competitor backlink analysis for easy link building opportunities

Updated on 25 Aug 2021

Before you jump the gun with ideation and campaigns relative to digital PR, your first port of call should be competitor research. A competitor backlink analysis will enable you to find more than just their backlinks; it will give you an insight into the online marketing strategies they’re using to increase their online visibility. If it looks good, you can then apply the same strategy to acquire the same/similar links (provided that they’re of high quality).

Tips for a successful digital PR strategy

Updated on 25 Aug 2021

Digital PR only works when it’s backed up by a solid PR strategy because you can end up wasting time and money so it’s important to have a strategy that ticks all of your brand’s boxes. This will not only increase your brand’s engagement and awareness but also open your brand’s doors to more opportunities.

In this article we will be giving you the key tips that are super important for your digital PR strategy to ensure you are getting the most out of your digital marketing efforts.

The Ultimate Guide to HARO

Updated on 21 Jul 2021

Help a Reporter Out (HARO) is a popular online service that enables expert sources to connect with journalists and bloggers. It provides them with a powerful database of sources for their upcoming stories that will help them secure valuable media coverage.

There are amazing, reputable journalists who use HARO from the likes of Forbes, Washington Post, New York Times and many other big media outlets. It has over one million sources and over 75,000 journalists and bloggers within its database, so if you are a business who wants to share their expert knowledge, there are plenty of opportunities for you to do so.

How to use influencer marketing to drive eCommerce sales

Updated on 9 Apr 2021

So let's start off with what influencer marketing is! It’s the practice of working with well-known social media influencers that can help you grow your brand and online presence quickly. You are able to utilise their social media following for your own gain as the audience is already there for you.

Does digital PR work? Five ways to measure its impact!

Added on 23 Feb 2021

Digital PR now, more than ever, is a vital part of digital marketing, so as a business you need to ensure that you are incorporating digital PR within your strategies. This blogpost has everything you need to know about measuring your own digital PR campaigns and their success. But I guess the famous question some of you may be asking is what even is digital PR? Well digital PR is a tactic used by marketers to increase brand awareness online.

How to create a solid content brief

Updated on 10 Mar 2021

Figuring out how to start an article or blogpost is one of the hardest parts of writing content; it’s uncommon for businesses to outsource their content creation to experienced writers. This is where a content brief can come in handy, but often we struggle to provide writers with necessary direction when you need quality content for your marketing purposes.

Link building to eCommerce Category Pages

Added on 10 Nov 2020

This guide will help you explore new and simple ways of building quality links to your eCommerce category pages. Not only do we explain why link building should be a part of your marketing strategy but also show you which top brands are doing it best!

Is someone stealing my images? Use Reverse Image Search to find the culprit!

Updated on 8 Oct 2020

Have you ever wondered if your images are being used elsewhere without your permission? Here is a simple guide to using Google’s Reverse Image Lookup.