Articles by Puja Kotecha
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How to use influencer marketing to drive eCommerce sales
9 days ago
So let's start off with what influencer marketing is! It’s the practice of working with well-known social media influencers that can help you grow your brand and online presence quickly. You are able to utilise their social media following for your own gain as the audience is already there for you.
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Does digital PR work? Five ways to measure its impact!
1 month ago
Digital PR now, more than ever, is a vital part of digital marketing, so as a business you need to ensure that you are incorporating digital PR within your strategies. This blogpost has everything you need to know about measuring your own digital PR campaigns and their success. But I guess the famous question some of you may be asking is what even is digital PR? Well digital PR is a tactic used by marketers to increase brand awareness online.
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How to create a solid content brief
2 months ago
Figuring out how to start an article or blogpost is one of the hardest parts of writing content; it’s uncommon for businesses to outsource their content creation to experienced writers. This is where a content brief can come in handy, but often we struggle to provide writers with necessary direction when you need quality content for your marketing purposes.
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Link building to eCommerce Category Pages
5 months ago
This guide will help you explore new and simple ways of building quality links to your eCommerce category pages. Not only do we explain why link building should be a part of your marketing strategy but also show you which top brands are doing it best!
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Is someone stealing my images? Use Reverse Image Search to find the culprit!
1 year ago
Have you ever wondered if your images are being used elsewhere without your permission? Here is a simple guide to using Google’s Reverse Image Lookup.
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75+ eCommerce Marketing Statistics & Trends To Ignite Your Strategies in 2020
1 year ago
The world of eCommerce Marketing is growing at an alarming rate. In such a fast paced and hungry market, it’s crucial to have all the right elements in your eCommerce store to encourage a healthy conversion rate.
We’ve gathered together a whole host of stats from key leading sources that should help you feed your strategies for 2020 with some insightful gold…
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