Birmingham Car Keys has been helping drivers get back on the road with their auto locksmith services since 2010. Working in and around Birmingham, they offer everything from car key and lock replacements to car key programming. Having started with just one man and a van, they’ve grown into a successful company with a fleet of vehicles and a state-of-the-art workshop.
More than 400+ leads per month.
Less than £5 CPA.
For Birmingham Car Keys their goal was simple: to keep their target cost per acquisition below £5 on both their Birmingham and Mercedes Car Keys websites.
Having grown substantially since 2010, this wasn’t a major growth project. Instead it was about maintaining their already impressive figures and keeping a steady number of enquiries coming in. It was also an opportunity to highlight any missed opportunities within their PPC efforts and optimise any underperforming areas.
After previously working with an agency, they were looking to switch to a smaller agency for more support and reached out to Contrast after being recommended within the industry.
At this point in their journey, we were a better fit for their business needs and could provide the high level of expertise they were used to but on a smaller scale.
We ensured the fundamentals were in ship shape so Birmingham Car Keys were creating ads off a solid foundation that worked with their paid search efforts, not against them.
To try and maintain regular conversions, we implemented the following tactics on their ads across both sites:
We’re not trying to reinvent the wheel here or do anything cutting edge - just a solid campaign that can still be the lifeline for a SME.
Month on month, Mercedes Car Keys is performing better in multiple areas. Across 6 months their cost per click has lowered and their cost per conversion has decreased by 14%.
While their conversion rate is higher and they’re bringing in an extra 23% more conversions overall.
And for Birmingham Car Keys, conversions cost a little more money in comparison but, again, we’ve been able to reduce the CPA by 3.5%.
It just goes to show that not every campaign is run with the intention to produce month over month growth.
We have to remember that these numbers are pretty consistent which was their goal from the beginning. And producing small, consistent leads is still a win.
Feel like your marketing isn’t performing as it should? Talk to us and find out how we can help get your business where it needs to be.