Nobly offers tablet-based, easy to use point of sale systems (epos systems) and management software for small and independent businesses targeting the hospitality industry. Nobly are on a mission to empower business owners with smart, reliable, and user-friendly technology, which enables them to have automated processes, faster checkout, and better insights.
Nobly needed an SEO strategy that would help them achieve their goal of becoming the UK leading epos system for small and independent businesses targeting the hospitality industry.
They also had larger ambitions of increasing their market share in the USA and Australia. The strategy they would need had to focus on customer acquisition as well as sustaining the long term organic growth.
Despite having good content, there was a lot of work that needed to be addressed on Nobly’s website from a technical SEO perspective in order to leverage and maximise all organic search opportunities.
To add to this the epos landscape is very competitive making it very hard for a young company to try and increase market share against the leading industry businesses who are already very established with a loyal customer base.
Hector, the Growth Lead at Nobly, was looking for an external partner to help them achieve the ambitious goals they had set. They needed an external partner as currently, in-house they didn't have the specialist knowledge nor time to execute a strategy to achieve these goals.
On top of this to work with the Nobly’s team, it would require working with multiple stakeholders to help educate and guide them through strategy and implementation.
To achieve these ambitious goals and overcome the challenges Nobly faced they needed a specialist search partner to help advise and implement a complementary SEO strategy for them.
This is when Hector talked with Contrast to see how they could help.
Before we got down to business and look at all the data we wanted to understand their organisation, budget, goals, and expectations.
Off the back of this Contrast were able to suggest a bespoke strategy for Nobly.
Our solutions to Nobly’s digital marketing took a holistic approach starting with thorough auditing across all aspects of their current SEO and content marketing efforts.
Through these important first months of auditing, we are able to uncover real opportunities, especially quick wins, as well as researching the industry & competitors.
Subsequent recommendations and implementation tasks focused on improving the quality & targeting of content for key commercial pages.
Below are some of the tasks that were implemented:
Nobly trusted us to deliver them some quick results which still think about their long term growth into other markets.
Our campaign with Nobly resulted in an exponential and continuous growth across all KPIs.
The work done started to take effect as soon as a few months after the implementation of what we recommended.
From a ranking perspective, we saw strong movement on the major keywords or search terms with high search volume and the highest intent to convert.
We saw some of their highest converting terms like “epos” with a monthly search volume of 13,000 move from position 80 to position 15. Secondly, the biggest driver was the term “epos system” with a monthly search volume of 5,200 moving from position 19 to 5.
On top of this, we saw improvements across the board for their service and feature pages ranking such as “iPad epos” moving from position 22 to 11.
We also saw improvements like:
Ranking improvements can be attributed to more additional, well targeted and optimised content on the website, targeting keywords that are commercially viable.
All of this growth played into their bigger picture of their plan to raise a second round of funding. Obviously being able to show potential investors that they have a sustainable marketing channel for future growth will be more appealing to them.
Contrast has been instrumental in improving our SEO in a short period of time. We decided to work with the Contrast team for their specialist search knowledge. In just 3 months they were able to increase our organic search traffic by 33% by just making technical SEO changes. If you need an SEO agency you can trust I highly recommend Contrast.
Work with Contrast to optimise your website and create a digital marketing plan that will deliver real results for your business.