We work with local businesses in the Leicester area helping them to improve their digital marketing.
We start by getting an understanding of your business and what goals you are trying to achieve. From there we will be able to recommend a digital marketing strategy to make this a reality. We will make this happen by using a variety of different digital marketing tactics.
We worked with local business ARB & Grounds over the past 3 years and over this time we have helped them more than double their turnover. We achieved this through increasing organic traffic 553% and securing 50+ brand mentions in national and local media outlets.
All digital marketing strategies are unique, depending on the business, their audience and the goals they are hoping to achieve. Due to this we create a custom strategy that is optimised to meet the needs of your individual business. At Contrast, we offer a range of digital marketing services, meaning we can use the team members and processes which are needed most to execute the optimum strategy to fit your business’ needs.
A digital strategy is a set of actions you plan and execute to achieve your digital marketing goal. It will allow you to discover and decide which parts of your marketing need better optimisation, or which new processes to introduce to create a clear path to your strategic goals.
SEO (Search Engine Optimisation) is the practice of optimising websites to be discovered through a search engine’s organic search results. The benefits of doing this are that you get free organic traffic to your website, month after month, and gives you the edge over your competitors.
PPC (Pay Per Click) is a model of internet marketing in which businesses pay a fee each time one of their ads is clicked to drive traffic from search engines to their website. Essentially, it’s a way of buying visits rather than gaining them organically to your site and can lead to quick results.
Digital PR is an effective online marketing strategy which boosts your online presence. Working with journalists, bloggers and influencers, and by sending out online press releases you can gain high-quality backlinks, social media mentions and improve your search engine optimisation (SEO).
“Our confidence in growing commercially has been bolstered dramatically by all of the strategies Contrast has put in place.”
- Martin Neill, CEO, AirPOS