It’s all well and good saying ‘make data-led decisions’ and ‘produce data-driven content’, but if you don’t know how to interpret your data, it’s just guesswork. Ever looked at your screen and felt so overwhelmed by the amount of data that you don’t know where to start? Maybe you don’t know how to generate meaningful insights from it. Or you’re asking questions like ‘can I trust this data?’ and ‘do I have the full picture?’.
The bottom line? You’re feeling lost and need someone to dig out your data and turn it into profitable actions. Enter Contrast: your analytics interpreters.
Every decision we make is based on analytics, not gut feeling. We take a magnifying glass to your marketing performance and help bridge the gap between data and insights by understanding what you’re trying to achieve, your KPIs and highlighting the data you need to focus on to make impactful commercial decisions. And because we know how to interpret data, we extract more opportunities from your marketing efforts. Which means more growth and more revenue.
In fact we manage the analytics for our sister companies, testing our strategies on our own brands and scaling what works (some of them actually generate over £1 million a year). So we know how to read data, how to use it to strengthen your brand’s relationship with your customers and how to make your marketing more profitable from it.
And while Google Analytics is our bread and butter, we’re experienced in using other analytical tools like Adobe Analytics, Mixpanel, Microsoft Power BI and Tableau.
Specialising in analytics, we’ve helped a range of businesses achieve things like:
→ A 104% increase in organic traffic in just 3 months through technical SEO changes for eCommerce company, Flagmakers.
→ A 50% lift in inbound inquiries in less than 6 months for construction company, Muck-Truck.
→ Generated multi-millions in organic revenue for garden furniture company, Internet Gardener.
Check out our case studies →
Whether you need us to set up your analytics, integrate them into your business process or design a custom dashboard for reporting, we can help you out. We’ll streamline your strategy and manage how effective it is, all the while getting you closer to hitting your wider business goals.
You don’t do analytics without Google Analytics. It’s free, it’s popular and it’s got you covered for just about everything. With an extensive and customisable suite of analytic tools, it’s often everyone’s go-to for measuring your website’s performance and seeing how effective your marketing efforts are. And we can help you get to grips with it.
GTM is great for managing all your tags without editing or adding code. New to tags? A tag (or pixel) is a short snippet of code that collects user behaviour when they’ve visited a website. Eg. a Facebook tag on a ‘Thank you’ page will send Facebook information about what the customer bought, for how much and what site they came from. We’ll help you understand how to use tags, where’s best to use them and navigate you through GTM.
Perfect for pulse checks or KPI dashboards, Data Studio is basically a supercharged version of the Google Analytics dashboard - and you don’t even need GA data for it to work. It pulls data from up to 12 different sources and combines them into an easy-to-read, share and modify report. Featuring widgets, charts and maps, you can visualise your data better and understand your online performance more.
Did you know we also run Google Analytics training sessions? We can equip you with the skills to get more out of the platform so you’ll be able to interpret, measure and manipulate your data better. Training is available on-site, remote or we can accommodate you at our modern Nottingham office.
We can conduct conversion rate optimisation on your landing pages, category pages or any other customer touchpoint. By using analytics data and insights, we can enhance your website and content performance to boost overall conversions to your site. Because even the smallest change can have a big impact on your bottom line.
Enhanced eCommerce and advanced web tracking provides a deeper insight into the eCommerce engagement of your users. You’ll be able to capture more data and understand more complex shopping behaviours - tracking everything from products impressions and clicks to shopping cart actions.
First we’ll understand what you actually want to get from your data. Because even though analytics will give you a full picture of your marketing strategy, we’ll highlight the details that are really important to you. We’ll be able to see what’s working, what isn’t and your overall progress, allowing us to continuously improve and refine your strategy.
Then we’ll focus on implementing your analytics tool within your business - from setup, reporting and interpretation of reports all the way to ongoing support. We’ll work closely with you to deliver actionable insights based on your site’s performance, supporting areas like SEO, PPC and any other digital campaigns, including website usability and landing page optimisation.
We first need to see what’s already in place by accessing your analytics software. We start by checking and auditing your accounts to make sure they’re optimally set up. Don’t have analytics tracking? No problem. We’ll help to implement the best solution based on your individual needs and business goals. To do this we’ll work closely with you throughout the implementation and set up process to make sure all the metrics are being tracked and tagged correctly.
The next step is to analyse the data. We’ll review all the various data sources and look at the data itself to identify its strengths and weaknesses. We’ll then review your reporting process and see what type of data or metrics get reported, how often the report gets shared and who it’s shared with. We’ll work with you to help you understand the new (and better) process, allowing you to create a much more robust and effective data analysis process.
The final step is for you to easily be able to actively monitor your main KPIs. You can do this through our client dashboard. But if this doesn’t meet your exact needs, we can create a custom analytics dashboard that’s completely tailored to you. Either way, your dashboard will provide better business intelligence, as well as alignment for forecasting projections with overall business objectives integrated as the process.
“I would highly recommend the Contrast team, they are a pleasure to work with.”
- Annabelle Padwick, Managing Director, Life at No.27
It all starts with a conversation. Talk to us on 0115 882 8000 or fill in the form below and we’ll help get your business where it needs to be.