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Digital Strategy

Your target audience is already researching and buying online; all you need is the right strategy to be in front of them at the right time.

Your level of online success is directly tied to your digital marketing strategy. Everything builds off your digital strategy, get this wrong and you could be in a whole pile of trouble, don’t forget the wasted time and money getting to this point. Though on the other hand get this right and you could achieve long term sustainable growth and revenue. Contrast can help work with you and your business to create a digital strategy that is bulletproof and secures your business’s future; don't leave your strategy to chance.

Whether you are just starting out or are a seasoned business it is essential to have a growth engine in place. This means that your marketing brings in the traffic of your target audience and you are able to convert this either into a sale or an enquiry. You could have hit a brick wall and not achieved the results you want, this might not be possible as you don’t have the resources in-house or you could just be looking to speed up the process. You're at the point now where you are considering getting outside help, looking for someone who has been there before and grown multiple businesses online already.

Contrast can help, we’ve got your back, continuously thinking of new ways and opportunities to help grow your company. We begin with listening to what you are trying to achieve and dig a little further; getting you to question ‘why’ and ‘what’ am I trying to achieve? Having spoken with lots of businesses over the years, we have noticed a trend that what you are asking for help with and what you want might not always be the best commercial strategy. This is why we want to make sure we have a solid understanding of your business and its growth ambitions to then offer up a digital strategy that compliments and drives real financial results.

To date we’ve helped numerous companies grow online by producing a digital strategy tailored to them, producing financially quantifiable results. Having helped companies in a range of sectors and industries from AirPOS in the SaaS market, Arb & Grounds in the horticulture industry to eCommerce company Internet Gardener; achieving results such as a 553% increase in organic traffic leading to an extra 6 figures of revenue. If you are wondering what we can do for your business and your goals read our case studies to find out more. Contrast is nested in the heart of Nottingham and no task is too big or too small for our agency as we have worked with fantastic brands across the globe. If you are looking to get ahead of your digital game, get in touch with us today.

SEO strategy meeting with a client

Digital Strategy Services

A digital strategy will allow you to understand the next steps your business needs to take to achieve your goals. Our specialists at Contrast will work together with you and your team to get a better understanding of what you need in order to unlock further growth.

  • Digital Marketing Audit

    In order to delve into your digital performance it is important to conduct a digital marketing audit. Data is crucial in our process, throughout the audit process we will need to dig into your analytics data, whether that be Google Analytics or a different platform. This will enable us to get a clearer understanding of what channels need a little TLC within your business and identify gaps in your current digital marketing efforts.

  • Competitor Analysis

    Looking into your competitors is an important part of seeing where your business is on the spectrum and will allow us to uncover new opportunities that you may not have thought of before. There are a few steps to complete a successful competitor analysis; one important step is finding your direct competitors which you may be familiar with, but our team of specialists will dive further into your competitors from a search perspective.

  • Strategic Recommendations

    With the audit complete and enough data about your competitors at our disposal, the next significant step is to compile a list of recommendations and what needs to be done to meet your digital business goals. A digital strategy document will be created and tailored to our findings within your business audit and analysis. Concise recommendations will be added into a monthly timeline including KPIs that will be agreed with yourselves so everyone is on the same wavelength and knows what success looks like.

  • Audience Development

    In some cases we may find that your business may already be performing well in some areas which is great as you’re already on the right track but that doesn’t mean we cannot improve this. Our knowledgeable team will look into finding other opportunities to further progress your business and reach new customers that you may not have already pursued. In addition to this it will enable Contrast to build out buyer personas that your business needs to be marketing to online.

Our Approach

Successful campaigns start with us getting to better know you, your business and what you are trying to achieve. This is necessary for both of us to be effective and meet the business goals as there is more alignment between both parties. It is only worth now talking about strategies and tactics as we have context.

We ensure our approach to digital strategy is data driven to create a solidified plan for your business that will benefit your online presence as well as an effective return on investment. The auditing process will enable us to deep dive into your data and understand what your competitors are up to. Combining all of this data we are able to build a concrete digital strategy which can be implemented instantly. Of course the team will always be hands on in this process and if any challenges come our way we are sure to find a quick solution.

  • Auditing & Analysis

    Contrast will delve into your business’s current marketing strategy and evaluate its current performance and see if there is any room for improvements. Data is what will enable us to see what is working and what isn’t in order for us to help formulate a stronger strategy to coincide with your business goals. Furthermore the team will benchmark what is required in order to outperform your competition and will create realistic digital targets that your business and team can work towards. Don’t worry we will always be on hand to help your team and ensure everything is explained as best as possible.

  • Areas of Opportunity

    With our analysis and audit done, the team here at Contrast will be able to uncover opportunities and recommend new strategies and tactics to outperform your competitors. We will compile a document with our findings that will be backed up with data to support plans we have written for you. The set of recommendations put forward to you and your team are presented strategically in consideration to resources available. It will include elements such as prioritisation of tasks, quick win implementations and also short, medium and long term goals for your business to follow. KPIs will be agreed with you and a process will be put into place to ensure we can track and report performance as we progress.

  • Evaluation

Digital Marketers working together on a project

Do you want to unlock your next level of online business growth?

“Our confidence in growing commercially has been bolstered dramatically by all of the strategies Contrast has put in place.”

- Martin Neill, CEO, AirPOS

Take the stress out of your digital strategy and let Contrast take the reins. Our digital strategists can create a strong marketing plan that sets your business up for long term success. Fill in the form below and we will be in touch as soon as possible. Or if you prefer to speak to us directly give us a call on 0115 882 8000.