Marketplace agency
If you aren’t selling on marketplaces, you’re leaving money on the table. If you are on marketplaces, why not scale up your success?
Nearly half (48%) of online shoppers head straight to a large eCommerce marketplace. You could be taking advantage of this large audience of potential customers by expanding onto a marketplace or by optimising your current marketplace. From our experience, if you’re not generating an average of 25% of your brand's total revenue from marketplaces, you need to change something.
Although marketplaces aren’t right for every brand, they are right for the majority of brands. If you think your brand belongs on a marketplace, you’re probably right.
You know that your business could be generating so much more revenue. But you need someone to help you achieve this. Whether you haven’t got the resources, don’t have the time, or just don’t know where to start, Contrast is ready to help you achieve real financial results.
Customers going to marketplaces have a high intent to purchase. Capturing this demand is a vital part of our proven growth framework. Our demand capture approach uses PPC and SEO methods to capture these bottom of the funnel customers.
We manage our clients and sister companies marketplace stores and have tested different strategies to develop a repeatable and scalable framework to help your business grow. Profit-driven and extensively tested, our recommendations are based on real success (of generating 7 figures annually), meaning we can help you achieve and exceed your goals.
Specialising in eCommerce, we’ve helped businesses develop their marketplaces:
→ Annually generating 7 figures on Amazon
→ Annually generating 6 figures on eBay
Our Marketplace Services
Whether you want us to set up your marketplace store, fully optimise your marketplace or just want us to optimise some aspects of your marketplace, we have a specialist team that can help you expand into new lands full of revenue.
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Amazon
Amazon is the largest eCommerce marketplace with 44% of all product searches beginning on Amazon. Reaching these future customers by having your optimised product listings in these searches can boost your revenue. But why us? If our experience of generating 7 figures annually on Amazon isn’t reason enough, we are also an Amazon Ads Partner. This means we are a trusted company with expert Amazon knowledge and skills.
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eBay
Starting as an auction site for vintage and second-hand goods, eBay has developed into one of the world’s leading marketplaces, now selling a wide variety of new products across a large range of categories. This makes eBay a profitable and worthwhile marketplace to invest in. With experience in developing and managing our own eBay store which annually generates 6 figures, as well as being an eBay ads partner, we have the knowledge and expertise to help you achieve your goals.
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OnBuy
As one of the fastest growing eCommerce marketplaces in the UK, setting up and optimising your OnBuy listings means setting yourself up for a significant increase in revenue. We are an OnBuy recommended Partner meaning, with us, you can trust that we have the knowledge and expertise needed to help you manage your business.
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Other
The number of eCommerce marketplaces is constantly increasing which gives you the opportunity to expand your business across a range of marketplace platforms. We can help you to identify where your customers are and which marketplaces are best for your business. Although we specialise in Amazon, eBay, and OnBuy, our expertise in building marketplace stores extends to other marketplaces including Etsy, Wayfair, Not On the High Street, and many more.
Our approach
Our structured approach ensures that your business goals are efficiently and successfully met.
To have a successful marketplace, we need to first identify opportunities for improvement within your marketplace (or setting one up). We will then use our creative team to generate the creative content that will boost your product listings. Finally we will use paid and organic marketing methods to promote your store and listings.
Want to talk it through? Lets Chat.
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Data analysis
To be able to make effective improvement, we first need to evaluate the performance of what you’re currently doing (or not doing). We will gain insight into your business goals and we will work with you to identify the best marketplaces to use and optimise. If you already have a marketplace, we will identify which of your products have the most views but least sales so we know where to start to get you quick and long lasting results.
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Listing optimisation
We ensure your store and products are set up for promotion using our SEO methods. This ensures long-term promotion and means your products will continuously rise in the marketplace SERPs. To get quicker results we also use paid media. This gets you in front of your audience now, increasing your conversion rates which also contributes to your organic marketplace SERPs rankings.
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Promotion
You need to think about the results pages as real estate of which some is organic but a high proportion in paid ads. If you aren’t also running ads you are letting your competitors earn more revenue. Whether you are just launching a new product or have an established listing there are paid strategies for both. We’ll work with you to understand your unit economics to see which products we can profitably promote. From there we'll build out the paid campaigns and continuously optimise them to try and generate more revenue.
Expand your business onto marketplaces and meet your business revenue goals.
“The work that Contrast have done in a short space of time is nothing short of breathtaking.”
- Ryan Hamill, Sales Director, AirPOS
It all starts with a conversation. Talk to us on 0115 882 8000 or fill in the form below and we’ll help get your business where it needs to be.