Dreaming of beating your competitors to those top SERP positions (and ultimately generating more profit)? Your potential customers are out there right now, searching for you. But they can’t find you. You know you could be performing a lot better organically. But you need the specialist guidance of a BigCommerce SEO agency to get you on the right track.
Just using BigCommerce isn’t enough to get your business seen. You’ve got to fully optimise your store to get the most out of BigCommerce. Optimising your BigCommerce store (when done correctly), isn’t easy and needs a certain set of specialist skills.
Your business is unique. Therefore, your BigCommerce SEO strategy also needs to be unique. We don’t just churn out the same old thing for every client. Instead, we really get to know your business and use our data-driven, proven growth framework to optimise your site for the best results.
Here at Contrast, our specialist team is skilled and experienced in a range of BigCommerce SEO services. We work with you to tailor our services to your business needs, ensuring that you only invest in the services that are actually going to deliver results.
SEO is about building trust and relationships between your BigCommerce store and search engines (and ultimately your target audience). How do you develop these relationships and build this trust? You create great PR campaigns and content that earns you meaningful and topical backlinks. These backlinks are little votes of confidence in your site, indicating to search engines that your site can be trusted, boosting your SEO performance. This also then indicates to your target audience that you can be trusted.Continue reading
One of the main ways of optimising your BigCommerce site for SEO is optimising your content. This encompasses both creating new, unique content and optimising the current content on your site. We will carry out keyword research to identify the best keywords to get your site in front of your target audience at all stages of the content funnel. This will help search engines to understand your site better, ultimately boosting your visibility to your target audience.
During a migration, if you don’t pay special attention to SEO, it could cost you thousands of pounds in revenue. Whether you’re looking to do a website migration to BigCommerce or do a smaller migration within your existing BigCommerce store, to protect your SEO performance you’re going to need the help of a BigCommerce SEO specialist team, like Contrast.
Looking to scale your BigCommerce store to new international markets? As well as generally setting up your store for internationalisation, you also need to ensure you implement international SEO. To do this, we carry out tasks like optimising your international sites for foreign search engines and ensuring your international audiences are being taken to your relevant international site.
Technical SEO is the foundation of your BigCommerce store. Without technical SEO, all the other site optimisations won’t generate their full revenue potential. We know BigCommerce inside out and have the solutions you need to build a solid SEO foundation for your BigCommerce site to thrive on.
To know how to move forward, you have to know where your starting point is. This is where SEO auditing comes in. Auditing your BigCommerce store will allow us to identify where your main issues are and any areas of opportunity for development. We can then make an SEO strategy to fix these issues and build upon the areas of opportunity.
Our SEO approach starts with finding out what your overall business goals are, what SEO methods you’ve tried in the past, and what you’re currently doing. This gives us a clear idea of where you want to be and how to get there. We can then start building your BigCommerce SEO strategy.
Our approach to your BigCommerce SEO strategy is split into three sections - technical, content, and promotion. Within each of these sections we will gain insights into your current SEO performance and areas that could be improved. We will then prioritise these SEO solutions before methodically implementing them to achieve the best SEO results for your BigCommerce store.
What to talk about how we would approach your BigCommerce SEO strategy? Simply get in touch.
The first thing we will need to do when starting our work with you is to gain insights into how your BigCommerce store is currently working. Through these insights we will be able to see what the key issues are that need to be dealt with as a priority. As well as identifying changes that can be made to optimise your site in the long run.
We start by fixing the priority issues. These are the issues that affect the structure of your store and form the foundation upon which the rest of your site relies. Once these key issues are solved, search engines will start to get a better understanding of your site. Further technical optimisations can then be made alongside other non-technical optimisations (like content) to further boost your SEO performance.
When it comes to optimising your content for SEO, we start by doing keyword research to develop our understanding of your industry (including the keywords your target audience uses and the intent behind these keywords). This will also give us an understanding of your current SEO performance.
Using this data, your business goals, and our in-depth knowledge of BigCommerce, we can optimise your content to achieve your full SEO potential. This will cover on-page and meta content across every current and new page of your store. These optimisations will better inform search engines of the purpose, value, and content of your pages, leading them to become more visible in the SERPs and to your target audience
Now that your BigCommerce site is set up for optimum SEO performance from a technical and content point of view, your site now needs to gain authority. Authority shows search engines that your site can be trusted. The more search engines trust your site, the more likely they are to recommend you to your target audience.
How does your site gain authority? You need topical and valuable backlinks from other sites. These sites need to have good, relevant traffic and have higher authority than your site in the eyes of search engines. This is where our specialist Digital PR team comes in. We are experienced in developing trust between BigCommerce sites and search engines, leading to improved SEO performance.
“Contrast has been instrumental in improving our SEO in a short period of time”
Hector Hughes, Growth Lead, Nobly
It all starts with a conversation. Talk to us on 0115 882 8000 or fill in the form below and we’ll help get your business where it needs to be.