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Shopify SEO Agency

Just having SEO knowledge can only get you so far - what you need are Shopify SEO specialists.

There are so many possibilities when it comes to optimising your Shopify store for search engines. But having the time and resources to consider these options and implement the optimisations can be challenging. So you need an agency who knows what they’re doing, not only when it comes to SEO, but specifically Shopify SEO.

Here at Contrast, we have the in-depth knowledge, skills, and experience in Shopify SEO to take your business to the next level. We don’t just make it up as we go along. Instead we’re guided by your business goals and follow the data to create a Shopify SEO strategy unique to your business.


We’re also a certified Shopify partner - meaning Shopify acknowledges that we are a trusted Shopify SEO agency that can get you where you need to be - in front of your potential customers. Don’t miss out on the revenue you could create by capturing the audience already searching for businesses like yours - optimise your organic performance today.

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Our Services

Our Shopify SEO team at Contrast are specialists in a range of services. Your business is unique so the services you require will also be unique. That’s why we take a tailored approach with each of our clients. After all, you don’t want to invest in services unless they’re going to get you the best results and the best ROI.

  • Digital PR

    Optimising your Shopify store for SEO is ultimately all about communication and trust. Our Digital PR campaigns create authoritative backlinks which are invaluable when it comes to the SEO relationship between your Shopify store and search engines. Relevant and topical backlinks signify to search engines that your site is valuable and can be trusted. This can lead to search engines boosting your ranking in the SERPs, making you more visible and trustworthy to your target audience - ultimately leading to a higher conversion rate and increased profit.

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  • Content

    Content is likely to play a big role in your Shopify SEO strategy. This is because it has such a big impact on how search engines understand your site, impacting your SEO performance. We will work with you to create new content and optimise your current content, ensuring that it is relevant, unique, and adds value to your site. To do this, we will utilise methods like keyword research to ensure your content is targeting the right search terms and keyword intent for your target audience.

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  • Website Migrations

    Looking to do a website migration to Shopify? Or wanting to do a smaller migration within Shopify? Ignoring SEO during your migration could be catastrophic to your business. Working with a skilled team of Shopify SEO specialists (like Contrast) will allow you to mitigate the risks that migrations pose to SEO performance. Our technical assistance will add a protective layer to your migration and allow your site to reach new levels of SEO performance.

  • International SEO

    Whether you’re already working within international markets or you’re looking to move into new foreign markets, you need to optimise your Shopify store for international SEO. As Shopify partners, we are specialists in all things Shopify SEO, including internationalisation. We have the skills and experience in working internationally to ensure you’re successfully reaching your international target audience and achieving the best results on foreign search engines.

  • Technical SEO

    Technical SEO is the backbone of your Shopify store upon which the rest of your site relies. Our experience and partnership with Shopify puts us in the perfect position to strengthen this backbone with our in-depth Shopify knowledge and skills.

  • SEO Auditing

    To know how best to optimise your Shopify store, we first need to carry out an SEO audit. We can then use this data to identify where you’re going wrong and fix these SEO issues, as well as finding areas of opportunity to further your site’s SEO success.

Our Approach

To get you the best ROI, we need to start by understanding your business. Learning what your overall business goals are and where you want to go in the future is important. But so is finding out what you’ve tried in the past and what worked or didn’t work. Once we’ve got this full picture of your business, we can start building your Shopify SEO strategy.

But what goes into your Shopify SEO strategy? We approach your SEO strategy from three angles - technical, content, and promotion. With each aspect as important as the others, we ensure all three are fully optimised so that your Shopify site as a whole can achieve its full SEO potential, ultimately leading to the achievement of your wider business goals.

What to talk about how we would approach your Shopify SEO strategy? Simply get in touch.

  • Technical

    The technical side of your Shopify store is the foundation upon which the rest of your store (and its success) is built and relies upon. That is why we start by identifying and fixing the core issues in your store's technical foundation (like the site architecture) before making other optimisations.

    Once these core issues are resolved, areas of further technical improvement can be identified. For example, setting up your store to use faceted navigation. Although these extra areas of technical improvement aren’t crucial to your site's foundation, they will have a big impact on improving your store's SEO performance.

  • Content

    To get you the best SEO results when it comes to your content, we begin by doing keyword research. This gives us an indication of how you’re performing on search engines and amongst your competitors. We are then also able to identify the search habits of your target audience.

    Once we’ve collected this keyword research data, we use our specialist Shopify SEO knowledge to optimise your on-page and meta content for your target keywords and keyword intent. This gives search engines a better understanding of your site, resulting in higher rankings for the keywords your target audience are searching for.

  • Promotion

    Your Shopify store is now optimised to achieve its best SEO results from a technical and content point of view. But something is missing - authority. Your Shopify store needs authority for search engines to trust it enough to rank it higher, rather than just being able to understand your site

    But how do you gain authority? We use Digital PR and link building to promote your site. This leads to valuable backlinks to your store from sites with a higher authority than yours. Search engines see this as a vote of confidence in you, leading them to trust you and give you more authority when it comes to SERP rankings.

Looking to improve the SEO performance of your Shopify store?

“We chose to work with Contrast as from the outset we felt confident in their specialist knowledge”

  • Terry Rowlands, Managing Director, Muck Truck


It all starts with a conversation. Talk to us on 0115 882 8000 or fill in the form below and we’ll help get your business where it needs to be.