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Mark Rofe joins Contrast as Head of Digital PR [+ Giveaway]

1 year ago by Elliott Davidson

When I started Contrast it was all about being different and standing out from the crowd, this is part of our DNA and hasn’t changed. So when I saw Mark Rofe’s Digital PR campaigns, whether that be for clients or himself, I couldn’t help but be amazed at what he can pull off.

Mark’s creativity has always cut through the noise of mundane repetitive and recycled campaigns. Instead, he actually brings something new and different to the table, making him and his work stand out.

Considering the success of most campaigns is dictated by the initial idea before the campaign is even launched, if the idea is bad, they’ll fall flat on their face and get no coverage. Thinking outside of the box, Mark’s ideas are always inventive and original, creating the ideal foundation for successful campaigns.

This can be seen through just a handful of the campaigns he’s worked on for himself. For example, his dating billboard campaign as seen below.


Through this cheap (~£400 for the billboard) yet effective campaign, he was able to secure 2,363 applications and a girlfriend - sorry, I meant coverage on the likes of the Telegraph, Independent, Fox News, and 175 other sites/publications.

Or the time he became the Lion Bar Influencer at World cup qualifier matches in 2021 and went viral over social media for his Lion bar t-shirt.


Finally, to starting a Christmas Tree eCommerce business (don’t get me started on why this is a bad idea - massive product, short sales window and seasonal etc) and taking a domain with no traffic and links to over 366 referring domains and 6 figures in revenue in just 3 seasons. Through this process, Mark was invited onto the likes of SKY News TV alongside the likes of the Port of Dover CEO, MD of the Road Haulage Association and a lecturer in supply chain management to talk about the supply chain issues. You can learn more about this here: christmastrees.co.uk case study.


Through the connection of each running eCommerce businesses and marketing them, Elliott and Mark started speaking and sharing insights with each other.

With this, I’m pleased to announce that Mark has joined Contrast as our Head of Digital PR.

Mark had to say “It's a privilege to join the talented team at Contrast and play a role in introducing Digital PR as a new offering. I have long been impressed by Contrast's unwavering commitment to delivering results for their clients. Their reputation as a small yet mighty ecommerce agency precedes them, and I am eager to leverage my passion and expertise to help take their services to the next level. I am thrilled to embark on this exciting new chapter with such a dynamic and innovative company."

Elliott had to say “With Mark's background as an eCommerce owner and operator, this is a perfect match of DNA and knowledge. I’m excited about the future of Contrast for our current and future clients, the creative campaigns we will end up running with Mark at the helm of the department, and how we will grow.”

With this in mind, we are running a giveaway to win a free digital PR campaign. All you have to do is fill in the form below to be in with a chance to win. Alternatively, we will be looking to work with only a couple of brands moving forwards on their Digital PR efforts, so should you be interested, get in touch and don’t miss this opportunity.

To be in with a chance to win the giveaway, all you need to do is complete the following form: https://forms.gle/6NPa399DbSRbLxf26

Terms and Conditions

  • By entering the prize draw you are agreeing to the prize draw terms and conditions.

  • The prize draw is being run by Contrast Digital Limited (Contrast).

  • The prize draw is open to entrants over 18 years of age and employed within an eCommerce business or owns an eCommerce company (Contrast staff members are excluded from the draw).

  • In entering the prize draw, you confirm that you are eligible to do so and eligible to claim any prize you may win.

  • A maximum of one entry per company is permitted.

  • The prize draw is free to enter.

How to enter

  • The prize draw will include people that have entered via the competition form above on this page. You have up to Midday on 22nd February 2023 GMT UTC +0, entries after that time and date will not be included in the draw.

  • Contrast will not accept responsibility if contact details provided are incomplete or inaccurate.

The prize

  • The prize is one Digital PR campaign run by Contrast.

  • The winner will be drawn at random.

  • The prize is non-exchangeable, non-transferable and no cash alternatives will be offered.

  • The decision of Contrast regarding any aspect of the prize draw is final and binding and no correspondence will be entered into about it.

Winner announcement

  • The winner will be notified after 22nd February 2022 via the email provided during your competition entry form.

  • Contrast will attempt to contact the winner by email up to two times.

  • If the winner does not respond to the emails notifying them of their win within 14 days of the second email, they will lose their right to the prize, and Contrast reserves the right to choose and notify a new winner.

Receipt of the prize

  • Please allow up to 3 months for delivery of the prize or arrangements may be made through mutual agreement.

Data protection and publicity

  • You consent to any personal information you provide in entering the prize draw being used by Contrast for the purposes of administering the prize draw, and for those purposes as defined within our privacy notice.

  • All entrants may apply for details of the winning participant by contacting us at hello@contrast.digital

  • An announcement of the winner's company name will be made via Contrast’s website and social channels.

  • All personal information shall be used in accordance with Contrast’s Privacy Policy.

  • The winner agrees that the campaign we create and deliver can be used as a case study should Contrast choose and can be published on Contrast's website and socials.

Limitation of Liability

  • In no event shall Contrast have any liability to the winner for any lost profits, loss of use, business interruption, costs of procurement of substitute goods or services, or for any indirect, special, incidental, multiple, exemplary, punitive, or consequential damages however caused and, whether in contract, tort or under any other theory of liability, whether or not either party has been advised of the possibility of such damage.

  • Contrast does not provide any form of practical or IT support for this prize. On receipt, all responsibilities relating to warranty and the product are that of the prize winner.

No Guarantee

  • Contrast cannot guarantee the outcome of SEO (Search Engine Optimisation) and Digital PR services and the winner’s comments about the outcome are expressions of opinion only. Contrast makes no guarantees other than that the services shall be provided to the winner in accordance with the terms of this agreement. The winner acknowledges that Contrast cannot guarantee any results for SEO (Search Engine Optimisation) and Digital PR services as such outcomes are based on subjective factors that cannot be controlled by Contrast.

Confidentiality

  • Any and all winners information and data of a confidential nature, including, but not limited to any and all design, creative, marketing, sales, operating, performance, know how, business and process information (hereinafter referred to as “Confidential Information”), shall be treated by Contrast in the strictest confidence and not disclosed to third parties or used by Contrast for any purpose other than for providing the winner with the services specified hereunder without the winners express written consent, other than to comply with law. Confidential Information shall not include any information which (a) becomes available to the public through no breach of confidentiality by Contrast, (b) was in Contrast’s possession prior to receipt from the disclosure or (c) is received by Contrast independently from a third party free to disclose such information. Upon request, Contrast hereto will promptly return or destroy all documents containing Confidential Information and delete all electronic records of or containing the same.

  • Non-Disparagement: the winner shall, during and after the participation in and use of Contrast’s services, refrain from making any statements or comments of a defamatory or disparaging nature to any third party regarding the Company, or any of the Company’s officers, directors, employees, personnel, agents, policies, services or products, other than to comply with law.

General

  • Contrast reserves the right to cancel the prize draw or amend these terms and conditions at any time, without prior notice.

  • The prize draw and these terms and conditions will be governed by English law and any disputes will be subject to the exclusive jurisdiction of the courts of England and Wales.