Case study: Recovered a 50% drop off in organic traffic back to original levels in only 2 months.

Multione creates multifunction Mini Loaders, offering an innovative solution for those looking to maximise productivity in every industry, from landscaping and agriculture to construction and public maintenance. With many models and over 170 attachments available, MultiOne is the most powerful, innovative and reliable multifunction mini loaders out there.

The Challenge

Lost rankings and revenue recovery

Multione UK was in a challenging situation when their in-house eCommerce manager left after being headhunted. This meant that marketing responsibilities had fallen back to Steve the Director.

To make matters worse, their website had taken a downturn and lost 50% of their organic traffic over a short period of time. Organic traffic drove the most qualified leads for them, so it was a top priority to recover this.

Steve also wanted to take Multione UK to the next level by growing their online marketing efforts and increasing their market share. Though he knew he’d need a specialist to help achieve this.

Some of their highest-traffic and most valuable keywords had been knocked down in the search rankings. They weren't receiving as many leads which had a big knock-on effect as revenue was suffering as a result of this.

When each sale has an average price of £25,000, you can understand why Steve wanted to get this resolved as quickly as possible.

Steve needed a partner who could diagnose the reasons for the ranking losses and move quickly to help Multione UK regain lost ground.

The Solution

A comprehensive SEO audit and an action plan.

Impressed by some of the work we had done for Arb & Grounds, Steve reached out to us for an SEO consultation.

We conducted a comprehensive SEO audit of the site that examined:

  • Current keyword positioning and traffic sources
  • The domain authority and backlink profile relative to successful competitors
  • Onsite content and keyword mapping
  • Technical SEO issues, site speed, information architecture and more.

The audit identified multiple issues and we recommended the following action items:

  • Remove/reduce the number of bloated indexed pages throughout the site. The main culprits were image attachment pages.
  • There were multiple warnings in Google Search Console to suggest the site had been hacked. A scan of their server identified multiple malware which needed to be removed.
  • The site speed was very slow for multiple reasons such as uncompressed images and not taking advantage of caching.
  • Develop an HTTP to HTTPS migration plan to help secure the site.

As Steve was very busy he asked us to implement these recommendations for him and any further suggestions we felt would help Multione UK grow.

We were able to implement the first two recommendations of the audit almost immediately, though it would take some time for these changes to take effect.

There was no point in us working on the migration straight away as we’d be transferring all of the bloated content again. We needed to make sure this was dealt with before tackling this issue.

It also allowed us to do a whole content audit to see what content we should keep, update or drop moving forwards. This presented us with a chance to make sure everything was performing up to the standard it should be.

In the end, we handled the entire process, from audit to strategy to implementation.

The Result

Recovered organic traffic drop off to original levels within 2 months.

About four weeks after implementing the changes we recommended, Steve started to see results.

Several of their biggest keywords jumped to prominent positions in search results, and organic traffic began to pick back up.

It was exactly what MultiOne UK needed.

MultiOne UK soon realised the positive effects of the technical SEO fixes we implemented as well.

Over the course of six months, we implemented further changes to help bolster MultiOne UK’s website, such as being featured in industry publications like Pro Arb, All Things ARB and The Arboricultural Association.

As a result, MultiOne UK has seen a 20% increase in year-over-year organic traffic.